IDP App for IDP Education

Digital transformation, product strategy and user experience direction

Launching in July 2020, IDP’s entry into the Mobile App market has already returned international success, with a Top 100 App Store Education Category ranking in our main source markets in Asia. Growing at over 30,000 new installs a month, with click-through rates of 20%+ at key messaging touchpoints, the Mobile First strategy I have developed for IDP will transform the business.

As the Digital Experience Lead at IDP, I have used my time in effectively articulating a vision of digital transformation that lends best practice examples from my experience in diverse industries, and applying that experience as product innovations within the EdTech space.