Moonfruit

User experience, design and development

Three years before Wordpress revolutionised web self-publishing, Moonfruit was one of the very first WYSIWYG website creation platforms on the internet. The user experience challenge was second to none. How to create a user experience for customers creating a website with no coding experience, while at the same time helping users with little experience, create websites their own customers would love?

My answer was a BAFTA nominated platform that took the code out of creativity, and helped pioneer a new era of self-service website services.