The 2012 Webby Award winning TalkTalk TV Heads campaign, put our customers at the heart of our sponsorship deal with The X Factor.
Captalising on improvements in webcam and mobile cam high definition video capture, TalkTalk was able to use cross-channel mobile and web platforms to offer customers the opportunity to be featured on our prime-time TV ads.
Let the performances begin
Creating a video was as easy as going to the website or downloading the app.
Choose a video style and track
We shot 15 different music video styles and let users mix and match the tracks with the video to create their preferred mash-up. It wasn’t just about you though, you could create a video on your own or with up to 4 people in it.
Give a TV-worthy performance
Users could use their webcam to capture their performance. From there we would immediately stream it to the server to be rendered into the HD video.
See it in HD before submitting
Within in less than 30 seconds after the performance is captured, we would take the performance, merge it with the full HD 1080p video, add reflections and some minor grading. Then render it out and send it back to the user to review. It was complicated, but cool.
Get it on TV and share
Last step was submitting to be considered for the adverts and share with your social network.
