Team Jordan Formula 1

Brand identity and vehicle livery

With the smell of gasoline and the piercing sound of finely-tuned engines in the air, our team developed the 2000 Formula 1 season vehicle livery and branding for Jordan Grand Prix. Continuing with the legacy of a featured flagship animal nose-cone, we blended the typography of main sponsor Benson & Hedges with the hornet to create the Buzzin’ Hornets identity.